Curiosity first.
Then build.

Learning by building.

My background spans enterprise technology, automation and customer-facing systems. Building reporting and workflow tools showed me how much difference a practical piece of software can make to someone’s working day.

In 2016, I co-founded VisitUs. What began as a way to replace paper visitor sign-in books became a global SaaS business. I’ve worked across the product, the technology, sales, growth and operations. That means seeing a problem from the customer’s side and understanding what it takes to build a business around the solution.

The conversation comes first.

I like talking to the people doing the work. Where does time disappear? What keeps getting done twice? What do customers find confusing? A conversation about the way a business actually runs is usually more useful than guessing what it needs from the outside.

That’s the thinking behind The Idea Factory: pick an industry, ask questions, notice what keeps coming up, and write down what I’m learning. Businesses and individuals stay anonymous unless I deliberately name them.

Make something small enough to test.

I’m drawn to problems that are expensive, frustrating or unnecessarily complicated. I prefer building a practical prototype and learning from how people use it. The first idea is a starting point; the useful part is finding out where it works, where it falls short and whether it solves a problem people care about.

That approach has taken me from visitor management to tools for teachers, organic acquisition and operational automation. The question stays much the same: can this be made simpler, and would that matter?